Victorian Invitation Program – Red Lion Engineering: Creating Global Opportunities

Victorian Invitation Program – Red Lion Engineering: Creating Global Opportunities


Kin Cheong – Proprietor, Technical Director:
Red Lion Engineering Kin Cheong is my name. I am one of the co-founders
and director of Red Lion Engineering. I set up the company over 12 months ago, and I’ve been in the automotive industry for over 30 years My name is Wen Shan. And I’m the other co-founder and a director of the company. I have been
working in Australia for the last 20 years. I was originally from China. I have worked
in both China and the Australian automotive field. We are a professional automotive services company offering engineering services to the
automotive industry primarily in the Asia region and primarily China. Soon after we established the company
we were invited by the Victorian Government to participate in the supply showcase as a part of the Auto Week Program. And during the program, and
the Department of Industry program, asked us to see if we can invite some VIP clients
that could benefit from the VIP program. We have – and at the time we were negotiating
with a partnership with Geely and the way – as a consequence we invite them and
involve in the VIP program. So it was an opportunity that we took on and invited a critical client that was going to make a decision on the contract that we were negotiating. At the VIP program the client actually announced that we actually sign the contract. This is a big step for a start-up company
like us, especially in a very competitive automotive industry in China.
Right now we can use this contract as an endorsement of our capability to the automotive industry in China. In Asia to build the relationship and trust
is very important. And the relationship and trust really you can’t avoid face-to-face meetings. And to have an inbound mission to bring the
client to meet us here, and give that opportunity to meet the people in person, and they experience
the life in Australia in Melbourne was to offer, really in a relaxed environment.
I think that was really the way our people offer. I thoroughly recommend, strongly recommend, any specialist start-up business who wants
to embark on businesses internationally, to use this program as much as possible, because
this is a huge, huge benefit for companies that are probably not capable of showcasing
their capabilities internationally. This is an opportunity to bring visitors into Victoria.
And it’s critically important for them to understand that we have the backing and the
support of the Local Government in whatever we do in the industry.

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