New Research Raises the Bar for Influencer Marketing Metrics

New Research Raises the Bar for Influencer Marketing Metrics


– Hi, I am Danielle Wiley from Sway Group and I am here to tell you
about an amazing report that we have available
for you to download. We were thrilled to be able to work with our technology
partners over at CreatorIQ and they kind of satisfied our desire to have so much data by working for us to establish benchmarks for both Facebook and for Instagram engagement rates. Now, engagement is so
important these days, certainly we always also
look at impressions, but we love seeing engagement. To us that really speaks to
how well content is performing and how much it’s moving
the needle for a business. So CreatorIQ went ahead,
looked at a ton of data, established these benchmarks. We were super thrilled to see that Sway Group exceeded all of them. I will let you download the report and see everything directly, but just a few little teasers for you. One, one of the really cool things we saw was that for the campaigns that we do, our influencers often time
exceed the engagement rates of their organic content. So that meant that the sponsored content that they’re creating on behalf
of the client at Sway Group does even better than their
organic, non-sponsored content, which was super surprising
to us and amazing. The second little teaser
that I have for you is that Sway group bucks the trend on video versus photo
performance on Instagram, and it was just really
great to see that as well and just interesting. So I really encourage you
to download this report. It’s available for you right here and we would love to hear
what you guys think about it

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