Marketing Monday: Fan Engagement

Marketing Monday: Fan Engagement


Hi everyone. I’m Marshal Carper and
thanks for coming back for another Marketing Monday. Today I want to talk
about fan engagement. One of the big promises of the social media Renaissance
was that social media would give brands a way to have a two-way road to
their fans. Fans could come to them, and brands could go to their fans, getting us away from this broadcast model of media where there was a sender and a
receiver, if you remember your communications 101 class, but this idea
though hasn’t come to fruition for a lot of brands because a lot of
brands aren’t making the effort to build, stimulate, and hold conversations with
their audiences. It’s really tempting to just set up a social media calendar,
schedule all your posts and let it run and not take the time to actually get in
and get people talking. So the quick tip, an easy way to make this happen, is to
establish a face for your business, or maybe a couple. Maybe it’s a sales person.
Maybe it’s a thought leader within the business, and use them to start driving
conversations. This is especially useful on the B2B side, but it’s really useful
on the consumer side as well because it’s a lot easier for people to have a
conversation with a person versus a nameless logo in a Facebook profile
or on a Twitter page. When you’re doing this, make the effort to ask
questions, respond to feedback, and engage in community topics. What’s new in your
industry? What’s happening in your industry? Make that a part of the conversation. It’s
going to take some time to build but the results on the backend are going to be
well worth it. Thanks for watching. I’ll see you next week

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