How to Create a Video Popup To Boost Engagement

How to Create a Video Popup To Boost Engagement


In this video you’ll learn how to create
a video popup to boost visitor engagement on your website. Video is an
effective tool to increase brand awareness, improve lead generation, and
encourage people to buy your products and services and by the end of this
video you’ll have a working video popup for your website so if you’re ready
let’s get started. The first thing you want to do is head over to your
OptinMonster dashboard we want to create a new campaign we’ll use a lightbox
pop-up campaign and for the campaign template scroll all the way down we’re
looking for the theater template to use. You want to give it a good name to
remember for your website okay and let’s start building. Alright from here
let’s go ahead and make sure we add a website for it. If you don’t already have
one in the drop-down you can add a new website here. Now let’s go over to the
optin area so we can adjust this. Right now it simply has the email address and
sign up but if you want you can display your name as well, keep that off,
scrolling down you can also change the email color, email placeholder, the font
all right there we scroll all the way down we’ll see this is where you want to
put your video url so we need to get that. To do this let’s go ahead and head
over to YouTube. OptinMonster also works with Vimeo, Wistia, and any of the other
major video sites but we’re going to use YouTube for this video. So this is the
video that I want to share and I need to get the embed code so let’s scroll down
here to the share button and click embed I’m going to right click and copy that
whole piece of code. I’m going to add that in a notepad so that we can use it.
Alright now that we have all of that let’s head back over to our campaign and
we’re looking for the source information to embed. So I want to copy this and
paste it here. You see as soon as I paste it the new video comes up here, we can also
change the border color we want, you can create a display effect here. I’m going
to leave it with no. You can also do a sound effect if you want. Now that the
optin is ready to go let’s go ahead and go over to our display rules so we can
choose how and when the optin is seen on your website. By default after X
seconds will be displayed and that’s in case you forget to set something on
your display rule it will at least show after five seconds of someone being on
your website. Another very popular one to use, you can close that out, is
the on exit intent and that’s when somebody goes to leave your website then
this will pop up. So let’s set that one to active and here you can just set the
sensitivity that means how close to the edge up here
will it pop up. We’ll keep it with medium and now we need to integrate it. You see
down here is an email address if we’re keeping the email part here then we need
to add an integration we integrate with many of the major providers so you just
want to go through the list pick it, you’ll want to set up your account with
it, and that all should be good to go. Now let’s save this and we also need to
publish it so let’s click on the publish area.
You notice that right now it’s paused, we can change that here, toggle it to live
so now it’s live and ready for us to go to our website and make sure it’s on our
website. Gonna head over to my WordPress dashboard, go down to my OptinMonster tab,
and if you don’t see it here go ahead and click refresh campaign and now you
see the one that we want has come over but it’s coming over as disabled first.
Two things we want to make sure that we do is you can edit the output settings,
by default it will currently go on if somebody leaves any page on your site
when they go to leave the exit intent pop-up will come up. From here you can
click on the Advanced Settings and choose when to load it
and when to not load it. You can even make it more specific to any category or
any post tags. I want it to go on all of my pages on my site so I am going to
click on go live and now we can see it in action.
You see when somebody goes to try and leave it’ll pop up and you can start
playing the video. Now if you don’t want to have the email address on here if you
simply want it as a video pop up then I’ll show you how to do that. Let’s head
back over to our campaign, go back to the optin. You’ll want to switch the theme
and we are looking for the canvas theme so come all the way down here, say yes we
want to switch to this theme, we can scroll all the way down to the canvas
custom HTML, and remember when we pasted that information into our notepad we can
simply copy the whole thing and paste that into the canvas custom HTML. See
when I do that it will come up here and now we don’t have the email optin so
now we just need to adjust our canvas width to make it look better.
Let’s try 600 and that looks pretty good and now you’ve created a simple video
popup for your website. If you have any questions please look through our
helpful documentation. For further assistance you can submit a support
ticket and we would be more than happy to help

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