5 Facebook Marketing EASY HACKS to Boost Group Engagement

5 Facebook Marketing EASY HACKS to Boost Group Engagement


(happy music) – Facebook Groups are a
very effective, and free, Facebook marketing strategy,
to grow your business. But if you have very little, or no engagement in your group,
it’s just a waste of time. So in this video, I’m gonna teach you five different hacks to boost
your group’s engagement, so you can generate leads,
make sales on Facebook, for free, plus if you stick around to the very end of the video,
I’ll throw in a bonus tip that will make everything you do in your group more effective. Now to really maximize your group to generate the most sales,
and the most leads from it, you’ll have to not just implement one or two of these things, but you really have to use all five, and on top of that, to
make these effective, you need to really keep the
overall framework in mind, that your group needs to be a place where people come to
get value and support. It’s not just a place to pitch
your product or your service. Focus on providing value, and
building up that community. Then, when you occasionally
sprinkle in a direct promotion, they will be warmed up, and
ready to take the next step. Now we’re going to start with number five, working our way backwards,
and leaving the best for last. Group engagement hack number
five, membership questions. Use the questions people
are asked to enter when requesting access to your group to set the expectation of
what the group is about, and that they should plan
to be an active member. Now this may sound too
easy, and so simple, but it’s an important first step. People may have just
come across your group, and plan to not actually
participate in it, but just spam their junk into it. And this will dissuade those people from joining your group
in the first place, and it’s going to get the
other people really prepared and ready, and anticipating
that they will participate. Now when it comes to the group settings, I definitely prefer and suggest that you have your
group marked as private, and only let the admins
approve the requests to join, as it really helps make those membership questions more effective. So let’s share an example of one of the questions that we use that really helps to set
the right expectation, when people are trying to join our group. To make sure this group is
super helpful and active, we require all new members to understand that this isn’t a spam group, and that you need to follow the rules. Type agree below if you understand, will follow the rules,
and be an active member. Now to get to the membership questions, if you’re not familiar with that, it’s simply under the edit
group setting screens. That’s found under the
more button on desktop, when you’re within the group. And even simpler on mobile. Simply click on the admin’s button in the upper right corner of the screen, when you are in the group, and select the option
for membership questions. Group engagement hack
number four (laughing), provide a check in post
at least once a week. This is a pot that asks them to share something in particular. Now for our group, it centered around
helping all my mompreneurs grow their businesses, so we asked them to share the content they
were releasing for the week, as a comment on one specific post. This gives them an opportunity to share what they’re working on. And it encourages them to take the action that they should be taking
to build their business, and it helps them get more
eyes on their content, as we require people to watch or read the other shared content,
before posting at all. Now on top of that, it definitely benefits the group engagement, and it gets a lotta people
to comment on the post, which tells Facebook to show
that post to more people, increasing the reach of the post. Now what you need to ask them
needs to be very specific to what your group is about. So if it’s a weight loss group, ask them to share their
personal goals for the week, or their NSVs or non-scale victories. If it’s a food recipe
or nutrition type group, you can ask them to share
what they’re planning to cook, or the new recipes they
wanna try this week, or even pictures of their meal prepping. When it comes to something
people care about, they love to share so
give them a reason to. This really helps to build
up a community atmosphere, and the engagement within your group. Now if you’re struggling with
what you can have them share in your specific group, comment below the focus of your group, and I will help you flush that out. Now, new group engagement
hack number three, don’t post links. (laughing) Whether you are trying to share your latest YouTube video with your group, or a lead magnet, or even
just an interesting article or resource that you
found, if you post the link directly in the group, it will have very low reach, because Facebook doesn’t
want people leaving Facebook. Instead, they want people
to stay on Facebook, as long as they can get ’em there. So they’re not gonna show
that post to as many people. Adding a link to a post is definitely a negative hit against you, in the Facebook algorithm. So, what does that mean, what
do you actually do instead? Well, there’s really two options, one is definitely better
than the other (laughing), but it’ll take a little more time. The first and easiest option
is to create the post, telling them about what you are sharing, and letting them know that
the link to check it out is in the comments. This is a very fast option if you don’t have a lotta
time to engage back and forth with your community. But another way to do it
is to tell them to reply, or comment, me, or info, or whatever short little
phrase you wanna use below, to get the link. Then when someone comments with that, whatever you asked for,
that specific message, shoot them a private
message with the link. Yes, I realize that this can
be somewhat time intensive, depending on the size and
activity level of your group, but it is crazy effective. You’ll get more and more
people commenting on the post, which tells Facebook to
show it to more people. And then the more people who see it, the more people who comment on it, and it’s a just a big cycle (laughing), that helps you increase your
reach, and your engagement. Now we’ve got hundreds
of comments on a post, to receive a link, it’s
actually kind of funny to watch, because eventually, you
know you make the post, and there’s a big boom, and
then it kinda trickles off over days, or weeks, depending
on how successful it is. And then months, or almost
a year later sometimes, people, someone finds it, in the group, and they comment on it to get the link, and it starts all over again, and it pushes it back up in the algorithm to people’s timelines, and
they start seeing it again. It works really, really well. But truthfully, if you
think this is a good tip, it’s nothing (laughing) just
wait for the next two tips, ’cause they’re huge, plus that bonus act. Trust me, you’ll be glad that you did. Group engagement hack
number two is pure gold, for revitalizing a pretty dead group. Taking a group with very
little to no engagemenet, and lighting it up again. Once a month, or every couple months, run a live challenge, a live
contest or live workshop, through your group. For example, we recently did
a content creation contest for our group, it was
a 10 day long contest, where each day, I went live,
teaching them something about creating content
to build their business. They were encouraged to
create a piece of content for each of those 10 days. Then, for every piece of content they submitted to the group, they were entered into a drawing, where they could win coaching from us, and some tools to help
build their business, or some of our digital products. Now not only did this
provide amazing value to the group itself, they just loved it. It also re-engaged with the community, it encouraged them to take the action they should be taking
anyway in their business, and with all of the posting
and sharing within the group, the organic reach of that
group’s post went way up. On top of that, we used
it as an opportunity to promote the group, and get
more members inside of it. We promoted it across all of
our social media platforms, and our email list. So it both increased the
engagement within the group, and it added new members to the group, so it was a win-win all around. Now if I had time, I would
honestly do something like this on a monthly basis. Maybe not 10 days, maybe it’s a three day
thing, or something. But I would do something
like this on a monthly basis. Currently I’m doing it about
every couple months or so, just because of schedule constraints. Now what are other examples
of what people are doing? There are folks out there doing intermittent fasting challenges,
clean eating challenges, setting up your blog
workshops, or step count, or exercise challenges,
meal prep challenges, the sky is the limit. But make sure that it is inline with what your audience wants, and why they joined your
group in the first place. Now, that bonus act,
coming up after this one, so stick around, as it
will not only help you with your group engagement,
but you can use it to boost your organic reach
on both your Facebook page and your personal profile. Now, finally, this has massive potential to create a super loyal,
and engaged group. Group engagement tip number one is to offer live group
Q and A or coaching, on a weekly basis. Optimally, you would have this scheduled at the same time every week. And honestly, it could
only be 10 minutes long if you wanted, that’d be fine. It’s just something that
your community can rely on, where they can pop on
and ask questions live, and you can even pull them out to join you in the live, if they’re open. Just make a post announcing
it a couple days in advance, and then probably like a 10
minute warning post as well, and then hit that live
button, and if you’re nervous, no one’s gonna show up on the Live, or that no one’s gonna ask any questions, don’t worry, just take a
few moments ahead of time, and write down some of your
most frequently asked questions, and you can go over those instead. And plus, then you get a little extra time to prepare your thoughts a bit. Now, for that handy little bonus hack, every single time that you make a post, anywhere on Facebook, always, always, always
(laughing) include a photo. Even if that means you
just grab a old selfie that you have on your phone, or you make a quick image off of Canva, but the Facebook algorithm
definitely prefers to show people posts that have pictures instead of just text. So if you’re making a post to offer them your latest YouTube video, not only will you tell them to comment, or reply for the link,
but you should upload the video thumbnail with the post as well. If it’s article that you
found, grab a screenshot of it, with maybe the title and
the first couple lines. But repeat after me, I will never, ever, like Taylor Swift, ever
(laughing) again make a post that I want people to see,
without adding a picture. Now you need to watch the video, in the upper right corner of your screen, or at the top of the description, to learn all nine hacks that you can use to increase your engagement
and your organic reach, on ether your Facebook business page, or your personal profile,
they work on both. So watch that next. Again, this is LeahRae
from toddandleahrae.com, and I’ll see ya soon.

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